2012 Conference Schedule

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Charlotte Blank is Manager, Social Media for General Motors. She is responsible for inspiring GM’s brands to build world-class consumer engagements by integrating social media into all aspects of marketing. A relative newcomer to Detroit, Charlotte is an outspoken evangelist of the Motor City.

Prior to joining GM, Charlotte worked for Turner Broadcasting in New Product Development, helping to build new media properties such as TheFrisky.com and TV in Context.

Charlotte has a Bachelors degree in neuroscience from Emory University, and an MBA from Harvard Business School.

Paul Vallez leads multiple teams across global product strategy, search technology, and operations for the creation and launch of the next generation search platform for HP.com. With over 15 years of product leadership within a wide range of b-b and consumer products Paul has an extensive background in search, online marketing, product strategy, demand generation, and e-commerce. Paul is a regular public speaker at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon.

Prior to HP.com Paul spent 10 years at Ask.com and led Product Management & Engineering for the Ask.com Search Marketing division and was the co-creator of the Ask Sponsored Listings marketplace (now Sendori.com) and led the creation and deployment of the next generation of the search platform. Paul also held product management and engineering roles at LookSmart, managing key search distribution partnerships with major search engines including MSN, Inktomi, Excite, Alta Vista, and Ask Jeeves.

Paul has a bachelors degree in English from the University of California, Berkeley.

Matt is a founding partner of Clixo, a Denver based web architecture and Internet marketing agency. Prior to founding Clixo, Matthew spent three years as a strategic marketing manager building, from scratch, the marketing department at one of Denver's most successful web design and marketing agencies.

Matthew's eclectic background includes a law degree from New York Law School where he was a member and articles editor of the New York Law School law review, the creation and sale of two Denver based businesses, and working as sales executive for a technology company.

As an entrepreneur with three businesses under his belt and over seven years of marketing experience, Matt offers an approach that combines traditional marketing principals with Internet marketing techniques to help clients generate bottom line results.

Matt has optimized websites and Internet marketing programs for over fifty clients in a wide variety of industries. Many of the websites and search engine marketing programs Matt has managed have achieved conversion rates and sales well beyond industry standards. Some clients' sales have doubled and tripled as a direct result of Matt's consulting.

For over 15 years Lauren Goldstein has helped major B2B clients make innovative solutions more profitable and influential.

As VP of Strategic Planning for Babcock & Jenkins, she drives marketing strategies that result in strong ROI and long-term relationships for Adobe, NetApp, LinkedIn, Nuance Communications, Intel, CenturyLink and more.

Constantly learning and forging connections within the B2B sphere, Lauren is also pleased to share her expertise with her B2B blog www.LaurenOnDemand.com and at industry events for the DMA, MarketingProfs, Marketing Sherpa, among others.

Kristopher B. Jones is the founder and former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network acquired by GSI Commerce (NASDAQ - GSIC) in September 2009. Pepperjam was a three time Inc. Magazine fastest growing company and won multiple awards during Kris' tenure as CEO. Kris is the best-selling author of SEO Visual Blueprint by Wiley Publishing and is a frequent keynote, speaker, and moderator at leading conferences and Universities across the world. Kristopher provides his 12 years of interactive marketing experience through his sought after consulting firm KBJ Interactive and recently started an angel fund KBJ Capital focused on investing in and advising early stage technology and internet marketing companies. Rumor has it that Kris will be announcing his next pivot as an internet Founder / CEO in early 2011.

Stefan Tornquist is Econsultancy’s Vice President for Research in North America. He and his team cover all of digital marketing as well as the intersections between the online and offline worlds. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet.

Prior to joining Econsultancy, Tornquist was the research director for MarkeingSherpa. Stefan is a frequent speaker at industry events, including conferences by Ad:Tech, the Direct Marketing Association, iMedia, the Web Marketing Association, and many others.

Tornquist began the digital marketing phase of his career as co-founder of Bluestreak, the rich media pioneer that expanded into a full service marketing infrastructure provider and became part of the Isobar network of companies in 2007.

Jim Bennette has over 23 years of executive level business development, sales and marketing experience and a long history of bringing revolutionary companies to market. Most recently, Jim has held executive strategic consulting and advisory roles at Adobe, Crowdflower and Coggno. Prior to that Jim was VP of Sales, Business Development, Marketing and GM for Digital Fountain where he was instrumental in rebuilding the company as a leader in digital media distribution to mobile devices and over broadband. Prior to that Jim was the Vice President of Sales and Business Development for Akimbo Systems, the first real service provider for IP-based video-on-demand content delivery to TVs. Before Akimbo, Jim was the Vice President of Business Development for Orb Networks, a software solution for digital media place-shifting. Jim also held executive positions at Aim Technology, E-Color and Phoenix Technologies. Along the way Jim also founded a few companies including TheCrowd.com. Jim holds a BSBA from University of Phoenix.

Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing. Elyse has been a past speaker on social media topics for the Association of Professional Fundraisers, the American Marketing Association, Ad-TechSF, the Direct Marketing Association, Women in Consulting and Hubspot, among others. She is an active member of the Bay Area business community, including: Silicon Valley American Marketing Association, Northern California Business Marketing Association, Women Entrepreneurs of the Bay Area, Catalog and Ecommerce Club of Northern California, Women in Consulting and the Silicon Valley Chamber of Commerce. Additionally, she has been a past columnist for ClickZ and contributor to Network World on various marketing topics.

Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP’s 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world’s best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.

A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River's affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.

In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

Gillian Muessig is the President and Co-Founder of SEOmoz, the web's most popular SEO software platform. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry. Gillian is known to have hand on the pulse of the profession and has provided keynotes and sessions for conferences and seminars around the world. SEOmoz, Gillian and her partner, Rand Fishkin (son and CEO of SEOmoz) have been featured in publications such as Newsweek, NPR, and the NYTimes. Gillian's Webmaster Radio show, CEO Coach airs Mondays at noon Eastern, 9AM Pacific time.

11 years in the industry, Amanda is a seasoned multi-channel analytic practitioner. She helps organizations turn data into actionable information necessary for making business decisions. She own a small consulting company working with clients such as Cisco Systems, Verisign, Intel, British Airways, HSBC Bank, BSKYB, Thomas Publishing and many more. She provides customized business strategy consulting (data analysis, interpretation, report generation, KPIs, best practice audits, objective advisory services and vendor selection) and technical services (data integration, data measurement best practices and implementation services). Acting as a liaison between the technical and business teams to turn strategy into technical requirements she helps companies optimize online and offline business practices and investments.

Seth Berman is Director of Global Marketing at BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide. BabyCenter supports moms at every stage of their child’s development and connects marketers with a highly engaged audience to deliver targeted life-stage solutions geared to the exact moment in the motherhood journey. Seth is accountable for email marketing, user acquisition and marketing strategy in BabyCenter’s 22 markets globally.

Seth and his teams have been recognized with awards in marketing excellence by ad:tech, Ad Age, and the Association of National Advertisers (ANA), and his work has been featured in Direct Marketing News. In addition, Seth’s speaking credits include ad:tech, Search Engine Strategies, Conversion Conference, LeadsCon, AppNation, and more. A native of the Boston area, Seth has an MBA from Duke University and lives in San Francisco.

Scott Brinker is the co-founder, president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. ion's software has been adopted by hundreds of organizations such as American Greetings, DHL, Intuit, and Wellpoint. Scott writes a regular "Conversion Science" column Search Engine Land and frequently speaks on the strategies and tactics of post-click marketing. He has a BS in Computer Science from Columbia University and an MBA from MIT Sloan.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, personalize and speak to consumers more effectively.

Sundeep is also an avid user of social media, having leveraged words, pictures, & video into a conversational blog. His daily dose of best practices can be found at EmailYogi.com, where he wrote his 1,000th article on February 17, 2011.

Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The company’s Conversion Optimization methods have helped clients improve online results by up to 400% for lead generation, e-commerce and affiliate sites.

Chris shares fact-based conversion marketing principles and case studies showing what works for clients like eBay, SAP, Google, AllPopArt.com, Electronic Arts, and many more. He is in demand as a speaker throughout North America and Europe.

Lee Odden is CEO of TopRank Online Marketing, a pioneering online marketing agency with deep experience providing optimized content marketing solutions through SEO and Social Media. Odden's client experience includes working with HP, McKesson, BT Syntegra and PRWeb. "Online Marketing Heroes", published by Wiley, features Odden's advice on internet marketing topics and he's contributed to numerous industry publications including Mashable and ClickZ. He is also editor of Online Marketing Blog with over 30,000 subscribers that is ranked by Advertising Age and Technorati as one of the top Business & Marketing blogs.

As a 12 year internet marketing veteran, Odden has been cited by The Economist, DM News and Target Marketing Magazine for SEO, Social and Online PR expertise. He is a sought after speaker for conferences including Search Engine Strategies, Pubcon and PRSA International. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs and is a past DMA and MIMA board member.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Sal Giliberto is a sales and marketing executive who has been at the forefront of business adoption of social media for B2B and B2C industries. Mike is the Director of Marketing at Awareness, Inc, where he works with some of the world’s largest brands and agencies to define their social media marketing strategy.

Prior to Awareness, Sal helped build the marketing department at PlatformQ, a virtual event startup, and managed SEO and SEM campaigns at leading search agency iProspect.

Chris runs East Coast sales and business development for nPario, focusing on evangelizing nPario's Big Data product, and managing their relationship with WPP. Chris is a domain expert on platform technology (specifically workflow, data management, and demand-side) and writes regularly for industry publications like ClickZ. He may be contacted through his blog at www.chrisohara.com.

Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.

Dave is a faculty member in Northeastern University’s graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.

Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Dennis Yu is CEO of Blitzlocal, helping brands grow and measure their Facebook presence. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, MIVA Merchant, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks.

Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Laura Patterson’s marketing and sales career spans over 30 years having worked for both large public companies such as State Farm and Motorola and as well as start-ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.

The company’s customers span the globe and include well-known firms such as Adobe, Briggs and Stratton, Freescale, Howden Buffalo, ING, LexisNexis, Tektronix, TransUnion, TUV, and Southwest Airlines and smaller organizations in the computing, software, networking, medical device, life science, IT security, logistics/supply chain management, manufacturing, transportation, financial and professional services industries.

Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Purdue University, Tuck’s Business School at Dartmouth College, and Stanford University. She serves on the Advisory Board for the CMO Council’s Marketing Supply Chain Institute and the Founder’s Council for the Digital Marketing Community. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.

As founder and principal at theBATstudio Chris leverages deep expertise in the interaction between Brand, Art and Technology to provide consulting services to clients directed by, and designed to realize tangible business objectives.

Chris refined his approach to brand building as the CEO at Digital Brewing Company with a process he coined Brand Synthesis®. The word synthesis reflects his perception that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications - they just require a little help in identifying and leveraging their knowledge and assets. At DBC, Chris helped brands such as Robert Mondavi, Kendall Jackson, Tibco, SuccessFactors, Eloqua, MarketTools, Zoomerang, and GreenNote among others, in crafting new and compelling approaches to their brand communications.

Prior to joining Digital Brewing, Chris honed his understanding of brand, design, advertising and interactive over the course of eight years through engagements with Sony, AOL, Paramount Pictures, Disney, LeapFrog, McAfee, HP, EA, Eidos Interactive, Sega, Nike, Reebok, Pony, Puma, the NBA and NFL, Airwalk, Rocket Dog, Columbia Sportswear, Mountain Hardwear, Phat Farm, and Boston Scientific among others. As a Group Accounts Director, and Business Development Director for boutiques Vehicle and odopod, and interactive agencies vivid studios, Modem Media, Red Sky Interactive and Agency.com, Chris has extensive experience developing comprehensive cross-channel brand marketing efforts with results that are dramatic and enduring.

Chris is passionate about spending time with his family, engaging in snow and water sports, debating politics and fuming about the state of public schools. He is an active member of his community, a coach for his children's sports teams and an advocate for reform in Oakland's public schools. On weekends you'll likely find him outdoors, spending quality time with the family or enjoying a good read. He recently took up surfing - but still hears bone-quaking music every time he gets up to his chin in the red-triangle's frigid waters.

Smriti is in the business of consumer engagement via marketing communications leveraging both traditional and digital media. She is on the forefront with mobile marketing, and new social media tools. Her key to success is trying to find the right combination of messaging to start conversations with her customers. Smriti has worked at Dish Network, helping to grow the international programming market. She has assisted the Lutheran World Federation, a leading philanthropist organization in Southeast Asia with their social media initiatives. She has a passion for teaching and has been an Adjunct Professor of Marketing, specializing in Consumer Behavior & Marketing Communication to graduate students.

Smriti has a Masters in Internet Marketing, a Masters in Marketing Communication and Public Relations, and an MBA.

Smriti lives in the mile high city of Denver having moved there from Kathmandu Nepal, the home of Mount Everest.

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy.

Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community.

"Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence is the process of using prospect and customer interaction data to optimize marketing initiatives and the customer experience. Customer Intelligence uses customer and prospect data from many systems – web data, CRM data, lead nurturing data, sales data etc. – and provides the in depth analysis required for optimization.

Rob has over 20 years’ experience in data analytics. Ranging from telecommunication analytics to web and customer analytics. Rob has worked for several web analytics vendors and other software vendors and built up an in depth knowledge of the data and analysis techniques required in the industry. His background includes an undergraduate and Master’s degrees in Engineering.

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail.

He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon.

With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI.

Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops.

In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today) for which he also sits on the board. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.

Paul Vallez leads multiple teams across global product strategy, search technology, and operations for the creation and launch of the next generation search platform for HP.com. With over 15 years of product leadership within a wide range of b-b and consumer products Paul has an extensive background in search, online marketing, product strategy, demand generation, and e-commerce. Paul is a regular public speaker at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon.

Prior to HP.com Paul spent 10 years at Ask.com and led Product Management & Engineering for the Ask.com Search Marketing division and was the co-creator of the Ask Sponsored Listings marketplace (now Sendori.com) and led the creation and deployment of the next generation of the search platform. Paul also held product management and engineering roles at LookSmart, managing key search distribution partnerships with major search engines including MSN, Inktomi, Excite, Alta Vista, and Ask Jeeves.

Paul has a bachelors degree in English from the University of California, Berkeley.

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, custom conversion consulting, a/b and multivariate test planning and staff training/mentoring. Since 2002, SiteTuners has improved conversion rates for hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter and the founder and chairperson of Conversion Conference the first worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design, and tactics to improve website conversion rates, and is the host of the weekly Landing Page Optimization podcast on WebmasterRadio.fm.

Carlos Hidalgo is CEO of The Annuitas Group, the leading provider of sales and marketing process consulting services. In his role, Hidalgo has helped their clients identify over $700 million of potential revenue by developing and implementing lead management processes.

In addition to his role with The Annuitas Group, Hidalgo is the Executive Director and Co-Founder of The Marketing Automation Institute, the premier he community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification.

Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc.

Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. The former chair of the Word of Mouth Marketing Association’s ethics panel, Joe speaks at universities and conferences around the world on social media ethics and content marketing.

Simon Heseltine is a Director at AOL Inc. in northern Virginia working primarily with their sports and news sites. He has worked both on the in-house and agency sides of the fence, and was a developer in a 'past life'.

Simon is a frequent speaker at industry conferences on a variety of online marketing topics, and holds a Masters in IT from Virginia Tech.

Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities.

As the Chief Marketing Officer, Tom drives Ektron's global marketing strategy. Tom works closely with Ektron's executive team to deliver on Ektron's vision for transforming online customer experiences. Tom brings over fifteen years experience in enterprise marketing and sales to Ektron.

Prior to joining Ektron, Tom was the Web Solutions Evangelist for Autonomy Interwoven where he was responsible for delivering Autonomy Interwoven's vision to customers, partners and analysts worldwide. Tom’s previously held senior Sales and Marketing positions at IBM and Macromedia.

Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign.