2012 Conference Schedule

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) & CEO of aimClear®, an online search & social marketing agency that has managed Facebook ad campaigns generating over 30 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life & other global brands. Upcoming speaking appearances include London, Israel, New York, Portland, Boston, Chicago, San Francisco, Sydney & other cities around the world.

He’s written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in many others. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading. A fixture on the international conference circuit, Marty speaks regularly at SES, SMX, PubCon, SEMpdx, International Search Summit, Socialize, Search Insider Summit, Universities, & many others. he founded & produces the aimClear® Full Day Facebook Marketing Intensive Workshop.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Cindy manages SEO efforts for the global HP.com web site, including strategic consulting, education and training, compliance testing, keyword governance, analytics, and hands-on optimization. She has experience in both the b-b and ecommerce areas. She began her SEO career eight years ago by building and managing the SEO program for EDS, which was acquired by HP.

Prior to beginning her career in SEO she was an HTML developer with EDS. As an HTML developer she worked on the EDS.com Web site and developed several high profile Web sites for clients. Overall she has been involved in Web development and marketing area for over 15 years.

An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.

Lee Odden is CEO of TopRank Online Marketing, a pioneering online marketing agency with deep experience providing optimized content marketing solutions through SEO and Social Media. Odden's client experience includes working with HP, McKesson, BT Syntegra and PRWeb. "Online Marketing Heroes", published by Wiley, features Odden's advice on internet marketing topics and he's contributed to numerous industry publications including Mashable and ClickZ. He is also editor of Online Marketing Blog with over 30,000 subscribers that is ranked by Advertising Age and Technorati as one of the top Business & Marketing blogs.

As a 12 year internet marketing veteran, Odden has been cited by The Economist, DM News and Target Marketing Magazine for SEO, Social and Online PR expertise. He is a sought after speaker for conferences including Search Engine Strategies, Pubcon and PRSA International. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs and is a past DMA and MIMA board member.

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.

Arnie is responsible for the day to day operations of Vertical Measures.

Paul J. Bruemmer, VP Partnership Development Top Local Search, Inc. is an SEO/SEM executive consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ, to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in 1998, he is also a contributor to iMediaConnection, Website Magazine and Search Engine Land. Paul was responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute's SEO/SEM courses.

Chris Silver Smith is a longtime search marketing strategist and has worked with some of the top Internet Retailer 500 and Fortune 500 companies by assisting them with search engine optimization, local SEO, social media, and online reputation management. He serves on the SEO Board of Advisors for Thomson-Reuters FindLaw and on the Board of Advisors for Universal Business Listing. He is a contributor for the Local Search column at Search Engine Land, and also blogs at Natural Search Blog, Nodal Bits, and SEM Clubhouse.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

As Manager of Social Media for Cisco, Leslie Drate is responsible for the planning, operations, and marketing strategy of Cisco’s global video strategy and corporate blog program. Leslie is a 20+ year marketing veteran with a background in website development, content strategy, and advertising. Leslie is an expert on the Cisco video landscape and building effective videos for the BtoB audience.

Formerly the Marketing Lead for eBay’s WorldofGood.com, Leslie helped to build and market a new marketplace focused on socially responsible shopping, as well as a global community for individuals interested in creating positive change through commerce.

Lisa Raehsler is more than just passionate about search. Lisa has led strategy on more than 40 PPC accounts and puts her experience into practice every day as a thought leader in integrating search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics.

In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level.

Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and blogging. She recently co-founded Minnesota Search Engine Marketing Association (MnSEM) and served on the programming committee for the Minnesota Interactive Marketing Association (MIMA) . Lisa's recent speaking engagements on search include MIMA, SMX, SES conferences. She holds a BA in Economics from Valparaiso University and is a Certified Google Advertising Professional

Dr. Siddharth Shah is not your average math nerd. With a PhD in algorithm development and a penchant for bad one-liners ("Dont Drink and Derive; Alcohol and Algebra dont mix"), he has the unique ability to look at business numbers, and communicate them to a non-technical audience very effectively. Sid's role at Efficient Frontier covers a gamut of areas including analytics, account development, business strategy and marketing . When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California’s National parks.

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy.

Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community.

"Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence is the process of using prospect and customer interaction data to optimize marketing initiatives and the customer experience. Customer Intelligence uses customer and prospect data from many systems – web data, CRM data, lead nurturing data, sales data etc. – and provides the in depth analysis required for optimization.

Rob has over 20 years’ experience in data analytics. Ranging from telecommunication analytics to web and customer analytics. Rob has worked for several web analytics vendors and other software vendors and built up an in depth knowledge of the data and analysis techniques required in the industry. His background includes an undergraduate and Master’s degrees in Engineering.

Simon Heseltine is a Director at AOL Inc. in northern Virginia working primarily with their sports and news sites. He has worked both on the in-house and agency sides of the fence, and was a developer in a 'past life'.

Simon is a frequent speaker at industry conferences on a variety of online marketing topics, and holds a Masters in IT from Virginia Tech.

Dax Hamman is the Chief Revenue Officer at Chango, the leading company in Search Retargeting, and is based in Chicago and Toronto. Prior, Dax founded and led the global iCrossing media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.

Dax has 12+ years in the digital space with experience in just about everything online, including media, usability, creative, technical management and affiliate marketing. He writes and speaks extensively, particularly on new and emerging techniques within the digital media space.

The blood flows in pixels!

Rob is founder and CEO of Converseon, the leading full service social media agency that helps brands harness the power of social through its proprietary technologies and innovative social business consulting/agency services. Founded in 2001, Converseon has been cited as the industry's first pure play social agency and, since then, has garnered an enviable reputation for innovation and excellence for leading brands around the world.

Converseon was designed from the ground up for a socially-driven digital world by “mashing-up” proprietary, industry leading “socially-intelligent” technologies with award winning social business consulting and agency services. Converseon's leadership hails from a wide range of leading organizations, including Digitas, IBM, Accenture and others, all bound together to help create a new generation of solutions for its clients in a nimble, fast moving environment. Converseon’s Conversation Miner was cited by Forrester Research as category leader in the Q3 2010 Wave of Social Listening Platforms.

The agency continues to win accolades for its innovation and excellence. Awards include the Forrester Groundswell B2C "Talking," OMMA for Best Use of Virtual Worlds, WOMMY for Best Word of Mouth Program and multiple SAMMY's, including "Best Social Agency." Clients include Hilton Hotels, IBM, 3m, Siemens, Yahoo! among many others. Converseon's work has been featured in leading media including Fortune, CNN, Financial Times, Ad Age, among many others.

Headquartered in New York, Converseon's team extends to Detroit, San Francisco, Austin, Boston, Seattle, Copenhagen and Shanghai (via partnership).

Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board. He has been deeply enmeshed in digital marketing since the early days of 1995. Rob speaks frequently at a range of leading conferences in North America, Asia and Europe about the transformative nature of social media, including the Conference Board, 4As, iBrand Summit(s), Search Engine Strategies, Adtech, Word of Mouth Marketing Association (where Converseon is a governing member), Public Relations Society of America (PRSA International), Advertising Research Foundation (ARF), Affiliate Summit, among many others. He was 2010 ARF Great Mind Award Honoree, a member of the CASRO subcommittee on social listening ethics, a Founding Fellow at the Society of New Communications Research and was recently cited as a Social Media All Star by the Social Media Society.

Some say Morgan’s first word was “Internet.” Since then, she’s demonstrated an uncanny knack for deciphering the complexities of the web. At age 16, she was selected to enroll in college two years early at the Georgia Academy of Mathematics, Engineering & Science. After graduating from Oglethorpe University, she spent years as a web analyst and Internet marketing consultant for Shell Oil, Qualcomm, and Cox Communications, among others. Now at MEA Digital, Morgan focuses on business analysis, strategic development, optimization, and multivariate testing, synthesizing multi–channel data to uncover insights and increase ROI for clients. It’s only complicated if you’re not a prodigy.

Morgan manages the analytics team at MEA Digital. She is individually Google Analytics certified, and her team is certified as a Google Analytics partner. She was the featured speaker in a video on the future of analytics, which was shown throughout the exhibit hall at the 2011 Internet Retailer Conference.